On April 15, 2026, the 26th China Retail Expo (CHINASHOP 2026) was held for the first time at the Hangzhou International Convention and Exhibition Center. With the theme of “Service Quality Enhancement,” the event covered approximately 100,000 square meters, brought together nearly 1,000 exhibitors, and attracted over 70,000 professional visitors, injecting new vitality into the retail industry.

As a leader in the specialized printing and scanning sector, SNBC made a major debut at this year’s expo under the theme “Smart Printing for the Full Retail Ecosystem.” A dedicated core exhibition area showcased the company’s full industrial chain, ranging from self-developed key components, printer cores, and embedded printing units to complete machines. Leveraging its comprehensive integrated capabilities, the display fully demonstrated the company’s profound technical expertise and robust manufacturing strength cultivated over three decades, making it the center of attention at the event.

Printer Equipment Showcase

In addition to showcasing its core technological capabilities, SNBC has also made targeted improvements to its portfolio of scenario-based retail printing solutions. By focusing on specific application scenarios and continuously refining its product lineup, the company has elevated its capabilities in scenario-based solutions to new heights.

The event highlighted printing solutions tailored for key sectors such as tea and beverage, food service, retail, logistics, and manufacturing. From a comprehensive portfolio of smart retail printers to applications deeply integrated into specific scenarios, SNBC is committed to translating its technological strengths into tangible customer value, helping industries achieve greater efficiency and cost optimization.

In the core product exhibition area, SNBC showcased a series of high-performance, rugged, and durable flagship products designed to fully meet the demanding application requirements of various industries.

• BTP-i510 Industrial Printer – Designed specifically for industrial environments, this industrial barcode printer meets the demands of high-intensity operations. It supports multiple print resolutions of 200, 300, and 600 DPI, and features a domestically developed control core for crisp printing and stable operation. With its rugged, industrial-grade design and powerful batch processing capabilities, it can operate 24/7 without interruption and easily withstand harsh environments.

  
  

• BTP-S70 Receipt Printer – A versatile 4-in-1 solution supporting top-feed, front-feed, wall-mount, and embedded installation options, making it ideal for mPOS portable point-of-sale systems. With 80mm full-width printing, it easily accommodates various receipt templates. It supports 0.1mm-thick paper and features a three-position adjustable paper tray, flexibly adapting to different media specifications—making it the premium choice for high-end retail printing applications.

  
  

• BTP-L520 Label Printer – Featuring dual-color printing, its front-feed design combined with an inverted motherboard structure delivers outstanding water resistance. In retail settings such as the food service industry, its efficient, stable, and durable performance makes it the preferred choice for high-end label printing.

Cash Management Equipment Showcase

Targeting the overseas retail market, SNBC also showcased front-office and back-office cash management systems designed to comprehensively enhance cash processing efficiency.

• Cash Deposit Machine BDM-10

  
  

• Cash Settlement Terminal R900

At the front desk, the Cash Deposit Machine BDM-10 and Cash Settlement Terminal R900 facilitate the deposit, withdrawal, and circulation of cash, effectively improving transaction speed and security.

• Cash Deposit Machine BDM-10B/BDM-100

• Cash Reconciliation Machine BR Series B100

In the back office, the Cash Deposit Machine BDM-10B/BDM-100 and the Cash Reconciliation Machine BR Series B100 streamline financial processes, efficiently handle large amounts of cash, optimize cash counting procedures, and enhance currency security.

The exhibition hall was bustling with visitors and filled with a lively atmosphere, attracting a large number of industry professionals who stopped to engage in discussions, resulting in positive market feedback. The annual CHINASHOP serves not only as a platform for showcasing the latest industry technologies and trends but also as a key event for companies to demonstrate their capabilities and showcase their products.

Through this exhibition, SNBC gained insights into new market demands and collaboration opportunities through in-depth exchanges with industry peers. The company will use this as an opportunity to continue developing more competitive smart products, thereby empowering clients to drive retail business growth and enhance operational efficiency.